Computational search, semantic search, clustered search etc. - new paradigms to create hypothetical scenarios to find everything from lost keys to mathematically arrive at patterns between 2 words. Its a brave new world out there with veterans such as Google and Yahoo, as well as relatively new kids on the block such as Clusty and Wolfram Alpha.
Getting a "different way to look at the web" is what Google and other companies are trying to push as an agenda. Innovation leading to thought-computing is where a lot of companies are trying to push the envelope. Which, directly leads us to the marketing reality of uncontested or poorly contested segment spaces - blue sky effect. Workable strategy, a la Google, seems to be - design an elegant solution, that creates a want or addresses a need - undeniable value proposition.
"2008 is the year that search got competitive," said Bill Gates according to the news.bbc.co.uk website. 2009 could be the year that search, gets to mean much more than a query on google or yahoo. Companies that will contribute to this advancement would be companies that perpetually are seen to move forward with advances in technology, deployment and usability. The WOW factor can only help. Gimmicks may on the other hand recoil to hurt not just the initiative but also the organization responsible for them. Cashback search from Microsoft - hmmm, wait and watch boys and girls.
Monday, May 18, 2009
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